点评:Tricky thing - The Hub, where my family and I have been avid community supporters for a decade, *blocked me* from commenting on their social media channels.
Why?
After… how many purchased bikes? Lots of bike parts. Rentals. Service. Soooo many beers.
Well, I was being honest. Sharing verifiable content about a tale as old as time. It goes as follows:
Someone ImPoRtAnT buys a small business in a small town.
Someone wants sales and profits.
Someone obliterates the very thing that made the business remotely profitable, thereby destroying cultural profitability, and leaning oh-so-heavily on tourism.
And, thus, a small business (that still had profitable potential without losing its small business, local status) fires or loses its longtime employees -
Those with relationships in the community.
Homes.
Families.
Speciality knowledge in an industry.
And, everyone who used to go to “the hub” as an actual hub of likeminded community members… stop going. All their friends are gone. All the beer prices went up. New people are kind of irksome and a little shifty.
But, wait. It gets better.
Then, they silence those community members (me) who call them out on it on social media.
Don’t worry, I got a personal phone call from an 843 number. Someone telling me they were blocking my comments. Thanks.
So, you. Human. If you’re thinking of going to The Hub because you heard it was the place to go? It is not. It was. It is no longer. It died a corporate death.
The Hub: You think you can silence community members? Is my female voice too shrill? Am I making too much noise?
Good. Block me. Block all of us. Keep us quiet so you can pay influencers on social media to show how cool it is there. Like an REI by the forest. E-bikes and all. Not a local in sight.
Reputation management is not silencing your initial core audience group, one by one.
But, by all means, give it a try. I’ll watch.
翻译:挺诡异的——The Hub这个地方,我和家人十年来一直热心支持的社区机构,却*禁止我*在其社交媒体上发表评论。
为什么呢?
毕竟……买了多少自行车啊?还有大量自行车配件、租赁服务以及维修服务。喝掉的啤酒更是数不胜数。
其实我只是实话实说罢了,分享了一个自古以来就屡见不鲜的故事。故事内容如下:
某个身居要职的人买下了小镇上的一家小企业。
而这个人当然希望企业能创造销售业绩与利润。有人摧毁了原本能让企业勉强盈利的那个要素,从而搞垮了整个商业的盈利能力,还过度依赖旅游业。
结果,一家原本仍具备盈利潜力、且能保持其小型本地企业属性的企业,不得不解雇或失去那些长期任职的员工——
那些与社区关系密切的人。
那些有家可归、有家庭需要照顾的人。
那些在某个行业拥有专业知识的人。所有曾经把“那个地方”当作志同道合的社群成员聚集地的人……都别再去了吧。他们的朋友都走光了。啤酒价格也全都涨了。新来的人有点烦人,还显得有些不可信。
不过,等等。事情还有转机。
结果他们竟然封禁了那些在社交媒体上指出这些问题的社群成员(也就是我)。
别担心,我接到了一个来自843区号的私人电话。有人告诉我他们要屏蔽我的评论。多谢了。
所以,你——人类。如果你因为听说那里是必去之地而打算去The Hub?其实并非如此。曾经是,但现在不是了。它已经彻底没落了。
The Hub:你们以为能让社区成员闭嘴吗?我的女声太刺耳了?我吵到你们了?
很好。把我拉黑吧,把我们所有人都拉黑。让我们保持沉默,这样你们就可以花钱雇社交媒体现身说“那里有多酷”了。就像森林边的REI门店一样——有电动自行车之类的设施,却连一个当地人都见不到。声誉管理并不是逐个让你的初始核心受众群体闭嘴。
不过,尽管试试吧。我会拭目以待。